Working with Grace to develop this logo design in Chattanooga, TN, was one of our proudest branding projects. One of the challenges of this project was creating a mark that so fully represented them. The mark had to be completely symmetrical. This design was to represent that everything they do revolves around buildings. We used a “G” to create the abstract of a skyscraper with a sun in the background for a punch of color. The abstract of the skyscraper also creates this feeling of upward movement to represent that Grace raises buildings and people and takes ownership on every single project. The sky is the limit.
