Foreknown Creative was a struggle! It is our own brand. Branding your own company is tough, because you have to examine yourself as if you were a third party. It’s very hard to be unbiased and see yourself and your own company clearly.

It started a little something like this. Classic Playfair Display font with a vintage bird I illustrated. Noah (my husband) said, “That doesn’t look like you. It needs to be more lively.”

So I added a bit of flair to the lettering as seen below.